Web Development Website Audits Articles

“Above everything else, I am most pleased with the people behind Netconcepts. Throughout the entire project, promises were kept and expectations were exceeded.”

Filed under: Link Building SEO Testimonials Web Development | Email to a Friend | Printer-Friendly | 2 Comments »

Spread the word:      

An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.

Filed under: Articles Web Analytics Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Filed under: Seminars Web Development Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Presented by Stephan Spencer, Managing Director of Netconcepts:

• Search engine optimization
  You want to get to the top of the search engines? Ah… but which search engines should you target? What keywords are your prospects searching for? And how do you actually get your site to the top for those keywords and then to stay there? Learn the tactics that will make your site ’scream’ in the search engines - ethically and sustainably - without costing you a fortune ongoing.
• Improving conversion rate
  So you’ve got visitors to your site, but will they purchase? Improving conversion on your site is an art and a science that involves a mix of clever copywriting, compelling offers, a follow-up strategy, meaningful metrics for measuring success, and more.
• Email marketing
  Email can get you in front of your customers and prospects without relying on them to remember to come back and visit your site. But pitfalls abound. Get it wrong just once and you’ll significantly trim your list and burn your relationships. Learn what it takes to make great campaigns and newsletters, get the permission you need from your intended audience, and then test your assumptions scientifically.
• Working with your web developer
  What are the ingredients for sucess when launching a redesign or a new site? What processes are helpful in keeping the project and the vendor on track? What are reasonable expectations of the client and the vendor? What goes into (and what doesn’t go into) an effective brief or specification? How do you manage the legal risk?

Presented by Kelly Goto, Principal, gotomedia, Inc.:

• Usability
• Information design
• Workflow
• Metrics for ROI from a user experience perspective

Filed under: Copywriting Email Marketing Seminars SEO Web Development Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In an intensifying effort to capture internet users’ attention, online advertisers are resorting to ever more intrusive - even dodgy - tactics like…

Filed under: Articles Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

One in five teens between 12 and 17 maintains a blog, according to a US survey, and now corporates are catching on -from telecommunications company Verizon, to analysts Gartner Group, to small Sydney consultancy Step Two Designs. There is a sound business case for blogging. It gives customers, suppliers and staff an inside view of how you think. After all, people buy from people, not some faceless corporate entity.

Filed under: Articles Business Blogging | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Why does Montana Wines appear on the first page of Google’s search results for “New Zealand wines,” while Matua can’t be found until page two? And why does Trelawn Place come up number one in a Google search for “Queenstown bed and breakfast”, whereas competitor White Shadows Country Inn is number 11?

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

An online community for writers and publishing professionals is a raging success by the old dot-com criteria - heaps of traffic (140,000 visitors a month) and average visit times of over seven minutes. But it’s a dud as a business venture. It has operated at a loss every year.

Filed under: Articles | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Why do we code in PHP rather than ASP? For reasons including price, capability, its “open source” and platform-agnostic nature, popularity, speed, security, and efficiency.

Filed under: Articles Web Development | Email to a Friend | Printer-Friendly | 6 Comments »

Spread the word:      

Usability. Boring but crucial, it’s about making your website easy and intuitive to use. Users shouldn’t need to learn how to use your site. Put stuff where people expect it.

Filed under: Articles Usability Web Development | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word: